One of the most frequent questions we get asked is “I’m a business. Why do I need a blog?”
The answer to this question isn’t always simple as the case can be made that not every business can benefit from a blog. To provide an answer, we need to ask one question: “Do my potential customers use the internet, Google, and social media?” If you answered yes, then your business should have a blog.
Adding a blog to your business website will give you the following benefits:
Increase Google traffic to your website
Search engines, like Google, index content. The more content that you have on your website, the higher the chance that people can find you. Think about it this way; which is likely to get the most Google traffic, a website with 1 page or a website with 1000 pages? The addition of a blog to your business website is a very simple and effective way to increase the number of quality, indexable pages and increase its search visibility in a natural manner.
If someone doesn’t already know the name of your business, how do they find you?
9 times out of 10 they will probably ‘Google’ what they are looking for or ‘Google’ the problem they are trying to solve. Your blog should be populated with quality content that answers questions that would be commonly asked about the problems that your business solves. This is the first step to increasing your organic search engine traffic.
Boost social media shares
People like sharing good content. When they share that content to their social networks, they are essentially doing your advertising for you. Your job is to provide something that is worth sharing. Creating answers to common problems that your customers regularly face is a relatively simple way to do this. It also gives you content for your company’s social media pages as well!
Build trust with your potential customers
In the words of Gary Vaynerchuk, Jab Jab Jab Right Hook. By providing quality content, for free, without directly asking for anything in return, you start to build a relationship of trust with your audience. By using your blog as an information portal that answers common questions in a detailed manner, you are creating an engaged audience of potential customers. When they are ready to buy your product or service, who are they more likely to use – the company they’ve never heard of or the company whose blog they’ve been reading that has answered questions they’ve had?
Your blog keeps on working even when you aren’t
Yep, once you write a blog post and publish it to your website, it continues to work for you to generate traffic and potential leads. It’s like having an employee that you pay once, but they keep on working after that for free.
How does that work?
If you produce a quality blog post, as time goes by more people will see it. Some of those people will be potential customers. While others will be people from within your industry and related industries, including other bloggers. Others bloggers are always looking for new content ideas to write about and sources to reference within their posts. By positioning yourself as an authority on your subject matter, you increase the likelihood that other bloggers will reference you and link back to your website.
These links provide value in a couple of ways. Firstly, they send you traffic. You’ve most likely done this yourself. You’re reading an article and there’s a link in the middle of a paragraph, mentioning a quote or piece of information. How often have you followed that link to find out more information?
Secondly, they have SEO value. They signal to Google that your blog post is worth reading. Each link acts as a vote for that piece of content. (That’s a little simplified and there’s more to it, but those links are very important). The more votes a piece of content has, the greater the chance it has of ranking highly in Google.
What are you waiting for? Stop reading this and go and start your business’s blog!
If you aren’t sure how or where to start, feel free to contact us and we can help you get started.