The world is becoming increasingly digital every day. For some this opens up massive opportunities to grow and scale their business. For others, it can be quite overwhelming and confusing. Our mission is to help business owners successfully navigate the digital world and use it to unleash the potential of their business.
How we can help you
Marketing is the main area of running a business that most business owners and entrepreneurs struggle with. That’s because there is no one recipe for success. Every business is unique. We can help you by using our experience to develop a strategic marketing plan that focuses on what you want to achieve and the best way to get there.
We can meet with you and your team for an hour or a whole day and help you analyze and build your marketing plan. This can be especially helpful for start ups or businesses that have a tight budget and want to handle the ongoing implementation themselves. Treat it as a training session and be armed with any questions that you think are relevant.
Social Media Management
Do you want to get more from your social media marketing activities? Have you been disappointed with the returns from your Facebook ads? We can help you optimise your social media campaigns to ensure they are reaching the right people. We recently consulted with a small business to optimise their Facebook ads. In a one hour consultation we were able to increase the campaign’s ROI 7 fold in a very short period of time.
You’ve probably heard this term before and been told “your website should have a blog so you can do content marketing.” While true, there’s much more to it. The content you produce should be customised to your ideal audience and progress them through a story. Content Marketing is about building a long-term marketing strategy that reduces the reliance on direct advertising.
Search Engine Marketing (SEM) & Search Engine Optimisation (SEO)
Google is still the first option for most people when it comes to finding a business or information. How easy are you to find on Google, either through organic search engine rankings or through paid Google Adwords?
Conversion Rate Optimisation
Probably the most important and most often forgotten aspect of any marketing campaign is optimising for conversions. We track how users interact with important landing pages and then multi-variate test aspects of the page in order to boost results.