/, Marketing, SEO, Website Design/Google will soon be punishing sites that display hard-to-dismiss popups

Google will soon be punishing sites that display hard-to-dismiss popups

Google have announced via their Webmaster Central Blog that they are implementing a new policy where they will be ‘punishing’ mobile sites that have hard-to-dismiss popups.

We think this is a great idea!

Popups that are hard to dismiss, both on mobile sites and desktop sites, are extremely bad for user experience and really don’t achieve much. Users are more likely to leave the site than they are to fill in their details on that popup in order to access the site (the most common use of these popups is to capture user email addresses for marketing).

Google have given these as examples of the types of interstitials that they feel have a negative impact on user experience (UX).

An example of an intrusive popup

An example of an intrusive standalone interstitial

Another example of an intrusive standalone interstitial

The following have been provided as examples of interstitials that will not be penalised if used responsibly

An example of an interstitial for cookie usage

An example of an interstitial for age verification

An example of a banner that uses a reasonable amount of screen space

What should you do?

If you are not using any popups windows, then this won’t affect you at all. Good work; keep being awesome and providing a good UX to your visitors.

If you are using them, here are some options:

  1. Remove them from your pages/site.
  2. Decide what you were hoping to achieve by using them.
  3. Brainstorm some options for achieving better results without the use of popups. For example, if you’re looking to increase subscribers, then you may want to look at using lead magnets to build your database.

 

By | 2016-12-03T22:05:36+00:00 November 26th, 2016|Business tips, Marketing, SEO, Website Design|0 Comments

About the Author:

I've been an entrepreneur for over 15 years with most of my experience being in e-commerce. Now I help business owners grow their businesses by harnessing the power of the internet.

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